PROJECTS.
Photo and Video Campaigns
DESTINATION STRATFORD
Unique to other small cities of Ontario, Stratford is rich with tourism stemming from the buildings, cuisine, parkland, and Festival Theatre. Being that Stratford is so picturesque, we all agree it deserves more than iPhone photos.
Working with Destination Stratford on this project was one of the most fulfilling projects I’ve had a chance to be a part of. Working alongside a team of people that know and understand the value that videography and photography brings to the marketing side of tourism is what I think is the key to the success of Stratfords tourism in the past couple of years.
For this most recent Summer/Fall photography project, I chose to give the settings of Stratford more of a creative and artistic flair, of which they are all deserving of. With this in mind, I looked at all the locations not only from all different angles, but time the day, seeing all sorts of different lighting at each location.
PERTH COUNTY TOURISM
Perth County tourism is a longstanding client whose needs are super important to our community. They provide opportunity for tourism in our county, giving people options on what the can do within there own area, as well as giving people outside of our County insight on what’s new, exciting, and worth traveling for.
Working with Perth County Tourism has been rewarding knowing that we have been a piece of their success over the years.
Silver Tuna
For Silver Tuna Painting, I embarked on a photography project aimed at capturing employee headshots that went beyond the conventional. Understanding their desire for distinctive imagery, I crafted portraits that not only showcased the professionalism and personality of each individual but also incorporated elements of creativity and uniqueness. By infusing innovative compositions, lighting techniques, and personalized touches, I delivered headshots that not only fulfilled the practical need but also reflected the vibrant spirit and individuality of Silver Tuna Painting's team members, in what I think is a standout visual representation for their brand.
Lights On Stratford
If you’ve been to Stratford in the past 4 years in the winter months, chances are you’ve come across one of the beautiful light instillments of Lights On Stratford. I consider myself very fortunate to be working with Destination Stratford on producing television ad spots, as well as all video and photo content surrounding Lights On.
High quality video is essential in advertising for this event because it’s the best way to ignite the senses of the viewer. Light son uses sound, interactivity, and visuals to create their experience - something only video can fully capture.
Mejuri
Mejuri is one of the most popular brands in jewelry, creating their success from marketing online.
The importance of high quality photos that invoke feeling and emotion is important for a brand that dose most of there selling with click-through ads driving there sales.
Model: Nicole
Location: Avon River Stratford ON
PC Connect
PC Connect is a bus line that runs tough out Perth County, connecting to larger city centres and allowing people an easy and affordable way to travel in Perth County.
Perth County Cycling
Perth County is home to some of the best cycling routes around. The need for this project was to show the landscape and locations available to cyclists looking to ride in PC.
There photos can be found across all Perth County branded brochures and websites, as well as blogs and advertisements across the county.
Riddle Oil
Riddle Oil is a premium brand of scented oil that stems from California.
I was fortunate enough to be a part of a very large advertising campaign showcasing the irresistible smell of Riddle Oil. The tagline of the marketing campaign was “prepare to be complimented”, meaning that even in the most unusual places, you’ll be drawing people to ask what you’re wearing.
Deja Vu
RJ Casey, an emerging musician from Stratford was in need of a video to go along with his release of his new song “Deja Vu”
Playing off the landscapes and visuals that you can find in Stratford we came up with different settings, framings and angles that showed a minimal but impactful final image.
I wanted each shot to look like it could be a photo, making framing and negative space a crucial part of the look.
*All photos below are screen grabs from the music video.*
Blissful Blinds
Blissful Blinds is a business run out of Goderich ON that provides high quality blinds, awnings, and shutters. To match their high quality product they needed some simplistic imagery to fill their website.
Social 31
Social 31 came to us with a tall order.
The goal was to capture the food as well as the atmosphere of there newly revamped restaurant with a high quality look and feel.
Across multiple shoots we achieved:
Lifestyle photos of atmosphere and location
Food photography that showcased there fall “Harvest Menu”
General food photography to fill there needs on social media and web advertising
St. Marys Cement
St. Marys Cement is a historical landmark in the heart of Perth County. This project was based around the employees that make it work.
Votorantim Cimentos North America, the parent company of St. Marys Cement was looking for environmental portraiture that showed the hard workers of the plant in there natural environment.
Mercer
MERCER is a staple in Downtown Stratford. Good food, huge selection of beer, and a great location, MERCER needed some photos that matched their high quality dining experience as well as showcase their well thought out dishes.
Striving to give the photos a timeless and elegant feel, MERCER’s photos are full of warm rich tones as well as some punchy colours found in there menu.
